Selling Your Home

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8/2/2017 Kitchen Remodels & ROIs: What Buyers Are Looking for Today

In 2017, a minor kitchen remodel offers the 4th best return on investment (ROI) out of any home improvement projects, so when doing so, it’s important to do it right. Since the kitchen is likely one of the first things potential buyers see when going through your home on an open house or showing, it’s easy to see how making a good impression with your kitchen can help sell your home quicker and for more money. However, you do want to be sure not to overdo it. As a general ... Read more

Marketing Your Home

How Elizabeth Monarch Group Can Help Market Your Home!

Marketing a home requires a specialized approach because each home is unique, the marketplace is always in flux, interest rates frequently change and new buyers search for homes each day.

In such a dynamic marketplace, you can get best sales results by working with Elizabeth Monarch Group, who can craft marketing plans tailored for individual homes, market conditions and buyers. We base our marketing efforts on extensive training, what has proven successful in previous transactions and ongoing research into industry best practices.

Selling can entail a variety of marketing strategies. At the Elizabeth Monarch Group we pride ourselves in providing one of the best comprehensive marketing strategies for selling a home in the Louisville market. In our one on one meeting, we will explain our process in detail and provide you with a written marketing plan.

Preparation: Before being placed on the market, homes must be in "show" condition.  We will recommend all of our clients use a professional home stager.  For more information about why staging your home is critical in today’s real estate climate, visit Home Staging Tips.

Pricing: We do more than price homes for sale, we also construct sale terms designed to hasten the selling process. It may be, for example, that a home priced at $150,000 with a 2 percent seller credit to the buyer at closing will be far more attractive to purchasers than a home priced at $147,000. Why? That 2 percent credit is worth $3,000 to the purchaser at closing - the time when buyers are most likely strapped for cash.

Marketing: We will execute strategies and programs to get the home sold. Typically this includes placement on the local MLS and real estate Web sites, as well as related marketing, advertising and networking. Open houses, office tours, agent access to the home via the use of a lock box and networking with both local and out-of-town agents are also common.

Much of our work will be quiet and unseen - yet important. The telephone calls, the work with contacts, the follow-ups with open-house visitors, conversations with ad respondents, the Web postings and other outreach efforts are all part of the process required to sell homes.

For more information about our detailed marketing plan, contact us.